I reviewed the magazine total180 when it first came out last year. Now I didn’t think this was the worst magazine I’d ever read. It was a typical “women’s” magazine for the most part, no more or less annoying than the rest of them and for pretty much the same reasons, only with a specific focus.
But I think the failure of it is an interesting indicator of what this target group of “professional-turned-stay-at-home-moms” is about. Because while there are plenty of professional women who are home with their kids, I only know one who hopes to be there for the next twenty-five years. And I don’t know any who feel they’re on some sort of a crusade to save the world through stay-at-home motherhood.
I think that many of the women who think it’s their God-given duty to be at home with the kids are not necessarily former “professional” anythings and that the former professionals are home for a variety of reasons, but rarely because they’re convinced that their kids will be utterly devastated and destroyed if they’re not. And the editors of total180 tried to mix these two together, shake them up and make them into one target audience. It didn’t work, evidently.